We Checked 12 AI Sales Agent Tools. Most Cannot Answer Their Own Pricing.

We checked the pricing pages of 12 popular AI sales agent tools today. Three publish no pricing at all. Of the nine that do, six hide the real annual cost behind credits, seat minimums, or stacked add-ons. Only three give you a number a non-technical buyer could actually plan around.

If a vendor cannot show you a price on their own website, the answer to "what does this cost" is almost always "more than you would expect."

Here is what we found, vendor by vendor.

#The audit

We loaded each vendor's homepage and /pricing page as an unauthenticated visitor. "Public pricing" means at least one real dollar number was visible without a sales call. "Demo required" means either no /pricing page exists, or the page exists but contains no dollar figures and routes to a contact form.

#	Tool	Public pricing?	Starting price	What it claims to do
1	Artisan ("Ava" AI BDR)	Yes	$250/mo	AI BDR for outbound
2	11x ("Alice" AI SDR)	No	Demo required	AI SDR / inbound rep
3	Regie.ai	Partial	$180/user/mo	"World's only AI SEP"
4	Apollo.io	Yes	$49/user/mo	AI sales platform
5	Outreach.io	No	Demo required	Agentic AI for revenue teams
6	SalesLoft	No	Demo required	AI revenue orchestration
7	Clay	Partial	$167/mo	Data enrichment + AI agents
8	Lindy	Yes	$49.99/mo	AI executive assistant
9	Reply.io	Partial	$49/user/mo	AI sales outreach
10	Instantly.ai	Yes	$37.60/mo	Sales engagement
11	Smartlead.ai	Yes	$39/mo	Cold email at scale
12	AiSDR	Yes	$250/mo	AI SDR outreach

#The 3 that publish nothing

11x.ai is the cleanest example of "AI company that cannot answer its own pricing." 11x is venture-backed (a16z, Benchmark), heavily marketed, and sells an "AI SDR" called Alice. Their /pricing URL returns an HTTP 404. There is no price anywhere on the site. The only CTA is "Get a Live Demo."

Outreach.io has a /pricing page. It says: "Reach out to our team for custom pricing." That is the entire page. No tiers, no ranges, no anchors.

SalesLoft publishes a /pricing page titled "Pick your winning plan." It contains no plans. It contains no dollar amounts. It contains a contact form.

All three are at the higher end of the market. Historically Outreach and Salesloft sit in the $100 to $160 per user per month range with annual contracts and seat minimums. None of that is public.

#The 6 that publish a number but hide the real bill

These tools show a price, but the price you see is not the price you pay.

• Apollo.io lists "$49/user/mo" on the pricing page, but only if your browser runs JavaScript. A curl request to apollo.io/pricing returns zero dollar figures in the static HTML. AI features are gated behind credit add-ons that are not summarized at the headline.
• Regie.ai advertises "$180 per user per month." Read the fine print and that tier requires a 10-seat minimum on an annual contract. Real floor: $21,600 a year, not $180.
• Clay starts at $167/mo, but the actual cost depends on action-credit sliders. Heavy users routinely pay 10x the headline number once enrichments scale.
• Reply.io has four parallel price axes: an email tier ($49 to $899), an AI SDR tier ($500 to $3,000+), a LinkedIn add-on ($69 per account), and a calls add-on ($29 per account). Predicting your total spend without a sales call is impossible.
• Instantly.ai splits its pricing into two competing tables. There is a "Bundles" table (Starter $94, Scale $194, Hypergrowth $358, Agency $555) and a separate "Credits" table (Growth $47, Hyper $197, Supersonic $197, Lightspeed $358). They are not clearly differentiated. Most prospects pick wrong.
• AiSDR lists a $250/mo Solo tier and a $2,500/mo Scale tier. The Scale tier has a "+$2,500/mo for fully managed service" surcharge stacked on top. A buyer reading the page thinks the upper bound is $2,500. The real upper bound is $5,000.

#The 3 that are actually honest

Three tools in the list show a tier, show a price, and the price is roughly the price you pay.

• Artisan lists $0 Free, $250/mo Intern, and a few higher tiers with real numbers. The top "Enterprise" tier is custom, which is fair.
• Lindy lists $49.99/mo for the Plus plan with usage clearly disclosed. The Enterprise tier is custom.
• Smartlead.ai lists $39/mo Base and a clean ladder up. Whitelabel pricing is in the FAQ, which is buried but real.

That is it. Three out of twelve.

#Two patterns we noticed

The "AI SDR" category is the most opaque. Two of the three demo-only vendors (Outreach, Salesloft) are AI-relabeled legacy sales engagement platforms, and the third (11x) is the highest-profile pure-play AI SDR. Artisan and AiSDR, the two AI SDRs that do publish prices, both have custom Enterprise tiers and managed-service surcharges. A business owner clicking through an "AI sales agent" ad cannot get an honest annual cost in under three clicks for most of these vendors.

Add-on stacking is universal. Even tools that publish a starting price use add-ons to multiply the bill. Reply has four price axes. Instantly has two parallel tables. AiSDR has a +$2,500/mo surcharge on top of a $2,500/mo plan. The headline price exists to get you onto a demo call, not to tell you the truth.

#What to do if you are shopping

Three rules.

1. If the vendor cannot publish a price, assume the real number is $20,000 a year or more. That is the floor for the demo-only segment. If you are a 5 to 20 person business, the price is almost certainly wrong for you.
2. Check the static HTML, not the rendered page. If the dollar figures only appear in JavaScript (Apollo), that is a tell. Vendors hide prices from crawlers when they do not want comparison shoppers to find them.
3. Treat the headline tier as the floor, not the ceiling. Look for the words "minimum," "annual," "credits," "managed," and "+" near the price. Each one roughly doubles your real bill.

If you want a shortlist of which AI sales tool actually fits your stage and your stack, book a free Technical Analysis. We will run the audit on your shortlist, surface the hidden floor on each one, and tell you which one to skip without a sales call.